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About Bogdan Zadorozhny

Bogdan is currently based in Waterloo, Ontario and has lived and worked across North America. Willing to travel and embrace the right opportunity. From working in field marketing to product presentations to online advertising to energy sales, have experienced a great many different opportunities. 

As always, looking for challenges and exciting adventures. Looking to grow even further and develop more, definitely feel free to be in touch.

“My dear fellow, who will let you?”
“That’s not the point. The point is, who will stop me?”

AYN RAND

1804-29 Barrel Yards Boulevard

Contact Bogdan

Thank you for reviewing Bogdan Zadorozhny's professional background. Please get in touch with potential opportunities or to simply find out more.

GDE, MARTINGROVE COLLEGIATE INSTITUTE

High school diploma graduating with a 93% average

2009-2013

BA, WILFRID LAURIER UNIVERSITY

Bachelor's Degree of Psychology

2013-2018

Educational Experience

Have questions? Drop Bogdan a line and he will get you the answers.

SALES

FROM CREDIT CARDS TO COFFEE MAKERS TO ONLINE ADS TO ENERGY - YOU NAME IT; I'VE DONE IT

MARKETING

PROSPECTED, CREATED, AND MANAGED MARKETING EFFORTS FROM THE MICRO TO THE MACRO

AD OPERATIONS

WORKED ON BOTH THE BUY AND SELL SIDES AT MULTIPLE POSITIONS AND HAVE EXPERIENCE WITH ALL THE MAJOR PLAYERS AND TECHNOLOGIES: DFP, ADSENSE, ADX, REVIVE, AMAZON, CRITEO, AOL, AND THE LIST GOES ON

Skills



DIRECTOR OF AD OPERATIONS AND BUSINESS DEVELOPMENT, SORTABLE

MARCH 2015 - NOVEMBER 2015

Provided ad publishers with the best value for their display advertising supply by delivering a personalized and optimized ad solution across a variety of different verticals, experience with DFP, AdSense, AdX amongst others

Responsible for business development and market research for company ad solutions

Actively supported and managed client accounts with use of Salesforce while also being responsible for new client outreach via various methods of communication including social, new and traditional modes

Hired as the first Business Development Representative and was integral in designing email templates, a training process and the growth of the team

Consistently and significantly out-paced quota expectations in both volume of sales and new outreaches

MARKETING OPERATIONS MANAGER, PENETRATE BUSINESS SOLUTIONS

JANUARY 2015 - JUNE 2016

Prospected, created and managed communications with hundreds of national contacts

Created and optimized a Nutshell CRM setup and created a team communications flow plan so as to ensure that the maximum number of contacts were turned into opportunities, including a follow-up schedule and best communications method at each stage

Conducted phone interviews with previously qualified leads in provincial governments in each Canadian province

DIRECTOR OF SALES, ADFLARE

APRIL 2016 - AUGUST 2016

Headed the sales efforts for a brand new ad solution – was responsible for establishing the sales efforts at the company and thereafter prospecting, outreach, creation of sales funnel, sales calls, as well as client onboarding and management with a variety of different CRMs

Used a hands-on approach for client management and personally made sure that expectations were met in each case

Worked with major demand partners in the industry such as Amazon to pitch publisher sites and to obtain new demand partners for client sites

OCTOBER 2016 - PRESENT

In charge of sales and marketing efforts for the EnPowered SaaS tool from prospecting to outreach, through to social, PR, and marketing project research, planning, creation, design, and development

Planned and implemented multimodal advertising campaigns with a focus on a true multi-channel reach – including viral social campaigns, paid search advertising, general GDN ads, local newspapers, and YouTube ads, amidst others

Developed and handled relationships with external ad agencies and partners, ensuring alignment of priorities

Planned and developed a full stack to plan and report on campaigns – with analytics tools such as Heap, Google Analytics, and Quantcast

Managed all aspects of attribution, analytics, and advertising for the company – including centralized reporting

Used advertising tools like AdRoll, AdWords, CRMs like Salesforce and HubSpot, enhancement tools like Clearbit and Woopra, as well as attribution tracking tools

Achieved a 30 cent CPC (cost-per-click) for targeted enterprise clients in Ontario, with a focus on B2B and B2E sales

Coordinated and developed textual and visual advertising creatives and marketing campaigns

Created and delivered reports on return on ad spend, ensuring that ad budgets were kept on track with a $10k monthly spending target

Professional History

BOGDAN'S ROLES & RESPONSIBILITIES

About Bogdan Zadorozhny

Currently based in Waterloo, Ontario - has lived and worked across North America. Willing to travel and embrace the right opportunity. From working in field marketing to product presentations to online advertising to energy sales, have experienced a great many different opportunities. 

As always, looking for challenges and exciting adventures. Looking to grow even further and develop more, definitely feel free to be in touch.

Professional Outlook

Bogdan Zadorozhny has been heading marketing and sales efforts in innovative and results-oriented directions. Two years of experience of 24/7 ad ops management, and over 8 years of experience in marketing and sales. Highly driven and flexible style with a desire for achievement. A true, astute passion for understanding how to influence, convince, and close sales. Seeking to fill a challenging role.


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BOGDAN ZADOROZHNY

Professional Resume